Seeing REDgroup – Part 1 – Dumb & Dumber

8 03 2011

Dumb & Dumber

“Dear Myer, thanks for prompting me to find that expensive moisturiser online for 40% less than you, with free delivery to my door.”

While numerous Australians were worrying if their $15M worth of Angus & Robertson, or Borders gift certificates would be honoured by the chains’ new undertakers, that’s what I tweeted this afternoon, inbetween worrying whether my No.1 client will be (a) able to pay me money owed & (b) be allowed by the new administrators of REDgroup Retail (owners of Borders AU & NZ & Singapore, Angus & Robertson, Whitcoulls (NZ), & my client Calendar Club AU & NZ who are the only profitable business in REDgroup) to continue using my services.

But I’m getting ahead of myself – we’ll come back to REDgroup…

I’m referring to the mindless smoke-screen kicked up last January by Gerry Harvey & his whiny band of helpless billionaire retailers bemoaning that the world is changing and GST-avoiding online offshore retailers are slowly killing them and somehow it’s up to us, or the government, or someone, ANYONE ELSE BUT THEMSELVES, to save them.

I dunno why it’s taken me seven years, but when I noticed my Biotherm Homme moisturiser running low recently it occurred to me that maybe I could find this stuff online for a helluvalot less than Myer charge for it. Sure enough, I let my google do the walking and spent ten minutes getting a rough idea of who’s who in the online cosmetics retail scene, and placed an order for the same thing for 40+% less than Myer.  A week later it was delivered to my door – free (i.e. no additional charge).

No longer must I wade through that excruciating cacophony of smells, and fight off the obsequiously friendly staff who insist on offering me “package deals” of shit I don’t want or asking to sign me up to some loyalty program every freakin time I walk in there that’ll invariably add more crap to my letterbox/inbox, and have to pay above-RRP for this so-called ‘premium shopping experience’.  Now I’m paying at least 15% less than I was for the same product seven years ago.  I’m still loyal to the brand and product – but not the retailer.

And before you get angry at me for buying expensive moisturiser when supposedly “the cheap stuff is just as good”, I beg to differ. ’nuff said.

I routinely buy lots of stuff online: gadgets / tech / software, sneakers / clothes, books / music / tv / movies (almost all digital now, not physical), and sporadic other stuff for myself or gifts.  But it’d never occurred to me to buy such an obvious fit for online retailing – cosmetics – until now (dumb), thanks to Gerry Harvey’s bleating (dumber).




One response

13 07 2012
it’s not me, it’s you two. «

[…] it’s because i didn’t pull any punches in my ‘Seeing REDgroup‘ blog posts?  ( which were necessarily based on publicly available information & […]

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